Tuesday, December 16, 2008

Shoes

Shoes are a funny old thing. Simple design, simple function, not changed much in a fairly long time and not likely to any time soon. Sure you can add sparkly bits and dangly things and whatever else it is women spend hours upon hours looking at, but basically you put your feet in and walk, safe from little sharp and/or dirty objects you may later step on.

A sensible guy can get a decent pair of shoes somewhere in the range of £20-£50 and be set for years to come. But some people lack this common sense approach and thus the shoe industry has taken the humble shoe and turned it into a multi billion pound industry.

The Clarks website has shoes ranging from less than £10 all the way up to £120. LV shoes on the other hand start at around £300 and head up to around £4,000. In one episode of Sex and the City apparently more than £20,000 is spent on a pair.

So what is it that makes a pair of shoes "worth" so much? Again, the common sense approach would say comfort, no contest, but actually the more expensive articles are often the bigest death traps for feet. Value is generally rated by material costs, appearance, brand names, the fact that a celeb wore something similar or just because some people have too much money.

But how do you make a pair of shoes REALLY valuable, without ANY previous shoe making experience, no brand name, no shiny bits or dangly things?

Simple.

Throw them at Bush.

For anyone who didn't hear about it (seriously, how could you miss this?), during Bush's most recent and last visit to Iraq (as president at least, but will he really visit for holidays later?), journalist Muntadar al-Zaidi stood up, shouted "This is a goodbye kiss from the Iraqi people, dog." (Why he doesn't like dogs I have no idea), and threw his Iraqi made shoes at the out-going president.

Bids are now coming from all over the world to buy the shoes. A former Iraqi football coach, Adnan Hamad, has offered £65,000 for the pair, but that's apparently small fry as a Saudi citizen has rumouredly offered £6,500,000. It's not entirely clear as to who actually has the shoes right now and where the money would go though, and there is a slight health warning, as the Iraqi officials has apparently beat the cr*p out of Muntadar and he may face up to 2 years in jail.

Still, this is a very new market for the shoe industry and clearly has a huge amount of potential. £6.5 mil and the shoes didn't even really hit Bush. Imagine what you would get for a bulls eye?

Dave finally had an idea for a business...

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