Tuesday, July 01, 2008

Wii Fit

There is an episode of South Park in which Cartman buys a failing fairground, closes the doors and keeps it all to himself. Suddenly, because he doesn't allow anyone in, everyone wants to get in. Discovering a fairground costs too much to run, Cartman is forced to open it back up to the public and it becomes a huge success again.

Why mention this? Well it is clearly the source of inspiration for the marketing people down at Nintendo. In the real world, no body seems to play the "You can't have this, nah nah" card better. The Wii is still not easy to find, games such as Mario Kart are few and far between and the Wii Fit simply doesn't seem to exist. Retailing at £70, the Wii Fit is in such high demand that it sells regularly on ebay for £150. Yet Nintendo still splashes out on TV ads and public demonstrations. For all these reasons, Dave was pretty darn happy to say the least when he finally tracked one down.

So what is? The Wii Fit is a game which comes with the Wii Board. The Wii Board is a sensitive weighing device, which can measure changes in balance side to side and front to back. It can thus be used to play games such as virtual skiing, to measure performance in work outs such as push ups and to improve posture through various yoga stances. In total, Wii Fit offers around 50 such things to choose from, ranging from cutely additive to physically exhuasting.

Although true a large amount of the activities on offer COULD, quite easily, be done WITHOUT a Wii Board or the Wii Fit, the majority of people simply don't do them. Tell a person to stand on one leg for 30 seconds a day, then swap to the other leg and repeat and it simply won't get done. Put them on a Wii Fit and the same task becomes fun. It shifts exercise away from the "work" catorgory that alot of people have placed it in, back to the "play" slot where it belongs.

But most importantly, it produces pretty graphs.

2 comments:

Anonymous said...

Lol, i love the last sentense

Anonymous said...

hancock?!